Executive Summary

Owemji Wellness Hub is a pioneering concept in the Philippines, redefining the wellness and lifestyle industry by integrating five distinct services into a single, luxurious space. Strategically located in Ayala Malls Vermosa, a bustling commercial and lifestyle destination, Owemji offers unparalleled convenience, catering to the modern consumer's diverse needs for relaxation, beauty, and self-expression.

As the first 5-in-1 wellness hub in the country, Owemji combines the following services: a professionally designed selfie studio, a sleek modern salon, a tranquil spa, a state-of-the-art aesthetic center, and a cozy café with interactive gaming tables. This unique fusion makes Owemji more than just a place to relax—it creates an all-encompassing experience where customers can simultaneously look, feel, and express their best selves.

The hub is strategically positioned to attract high foot traffic from the growing population of professionals, families, and trend-savvy Millennials and Gen Z patrons in the area. Our innovative business model leverages the synergy between five thriving industries—photography, beauty, wellness, aesthetics, and dining—ensuring a steady and diverse revenue stream.

By meeting the evolving preferences of the modern consumer and leveraging the location's premium visibility, Owemji is poised for significant growth in the competitive wellness and lifestyle market. The concept's novelty and broad appeal position it as a disruptor in the industry, with the potential for nationwide expansion.

Key Highlights:

• Innovative Concept: The first-of-its-kind 5-in-1 wellness hub in the Philippines, combining beauty, relaxation, and interactive leisure under one roof.
• Strategic Location: Situated in Ayala Malls Vermosa, a high-traffic area with strong market potential.
• Diverse Revenue Streams: Multiple complementary services encourage cross-selling and package promotions, driving both individual sales and repeat visits.
• Broad Market Appeal: Designed to attract a wide demographic, from social media enthusiasts to wellness seekers and café-goers.
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With Owemji, we’re not just creating a business—we’re building a lifestyle brand that promises convenience, luxury, and creativity for every customer who walks through our doors. Owemji represents an exciting investment opportunity, poised for rapid growth and sustainable profitability in the wellness and lifestyle sector.

Business Overview

Owemji redefines wellness and lifestyle by integrating self-expression, beauty, and self-care into a single innovative space. With a target market that ranges from trend-conscious Gen Z and Millennials to professionals and families, our hub is designed to deliver exceptional service in an Instagram-worthy environment. Owemji focuses on curating experiences that go beyond traditional wellness, offering moments of joy, relaxation, and creativity. From capturing stunning selfies in our professionally designed studio to indulging in a pampering spa treatment or enjoying a cup of artisan coffee, every visit to Owemji promises to be memorable.

Objectives

Our key business objectives are:

1. Profitability: Achieve and maintain a net profit margin of at least 25% within the first year of operation.
2. Market Share Growth: Capture a 10% market share of the wellness and lifestyle sector in the Ayala Malls Vermosa vicinity within the first two years.
3. Revenue Expansion: Increase revenue by diversifying product offerings and upselling integrated packages across the five service categories.
4. Brand Recognition: Establish Owemji as a household name for wellness and lifestyle in the Philippines by expanding our presence through marketing and strategic partnerships.
5. Customer Retention: Build a loyal customer base through exceptional service and exclusive membership programs that drive repeat visits.
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Product Offering

Owemji's diverse portfolio of services ensures that every customer finds something tailored to their needs and desires.

1. Selfie Studio: Professionally designed sets, lighting, and props for creating stunning social media-worthy photos.
2. Spa: A sanctuary of relaxation offering massages, facials, and body treatments designed to rejuvenate the mind and body.
3. Salon: Modern haircuts, styling, nail services, and more, provided by skilled professionals who keep up with the latest trends.
4. Aesthetic Center: Advanced beauty treatments, including skincare, non-invasive procedures, and personalized consultations for enhancing natural beauty.
5. Café: A charming space offering artisan coffee, breads and pastries, perfect for unwinding or catching up with friends.